Did you know the woman behind, Elizabeth Arden, one of the oldest and most famous beauty brands started in New York in 1910 with a salon on New York's Fifth Avenue...
Wednesday September 18, 2013
Born Florence Nightingale Graham in 1884, the Canadian/American business-woman grew her company at an impressive rate and became one of the wealthiest women in the world. It’s said that Elizabeth Arden was the first for many big beauty ideas – the first to introduce eye makeup to the women of America (1914); the first to make travel-size products (1917); the first to offer makeovers in store; the first to offer travelling demonstrations … the list goes on.
In 1912, Arden participated in the suffrage movement and played her part by supplying red lipstick to the suffragettes. The striking shade became part of standard rally uniform and something of a symbol of female liberation!
During World War II, Elizabeth Arden ad campaigns were encouragement to women in the military. She created a red lipstick, Montezuma Red, to precisely match the red trim on their uniforms.
Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman."
Many celebrities are known to favour the brand including screen icons Marilyn Monroe and Catherine Zeta Jones. I personally love that pop of red lipstick that made both Elizabeth Arden and Marilyn Monroe very famous!
However, mention Elizabeth Arden to anyone and often the response will include a reference to the Eight Hour Cream Skin. Created in 1930, it is still by far the brand's bestseller, with a tube of the stuff selling somewhere in the world every 30 seconds.
The original is an all-purpose beauty balm that aims to solve pretty much any skin-based problem – chapped lips, dry hands, rough heels etc. It now also comes in various guises to target specific areas – a hand treatment; a body treatment; and a lip treatment.
From fab skincare and luscious make-up, Ive recently had a sample of the Visible Difference Exfoliating Cleanser and loved the results.
So, I’ve re-acquainted myself with the range and love what it has to offer. History, boldness with a definite understanding of women in the 21st century. A trip to Chave and Jackson already sorted!